Taxi Marketing

I went to South Florida earlier this year.  Very few people there drove cars and the hotel did not have a shuttle service.  Consequently, there were about a dozen taxis lined up outside the hotel at any given time. The pictures below are from four different taxi companies.  While you didn't get much choice when leaving the hotel, once at your destination, you would need a ride back.  So, I thought it was interesting the tactics these taxis took to help you remember them.  Notice the color schemes, names, and especially the phone numbers.